Terms of Service

1.Agreement to these terms

These Terms of Service form a binding agreement between ALAbrish Technologies FZCO, of Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates, and the entity or person subscribing to the ALAbrish platform ("you", "Customer").

By creating an account, signing an order form or using the platform, you accept these terms. If you are accepting on behalf of a company, you confirm you have authority to bind it. If you do not agree, do not use the service.

2.The service

ALAbrish is a software-as-a-service platform for managing customer conversations across WhatsApp, Instagram, Messenger, Telegram and TikTok, including a shared inbox, chatbots, broadcasts, automation flows, in-chat payments and analytics.

We may improve, change or discontinue individual features. Where a change materially reduces functionality you rely on, we will give at least 30 days' notice to the account's registered email.

3.Accounts and eligibility

• You must be at least 18 and capable of entering a contract.
• Registration details must be accurate and kept current.
• You are responsible for your account credentials and for all activity under your account.
• Notify us promptly at ceo@alabrishtechnologies.com if you suspect unauthorised access.
• You are responsible for the acts and omissions of every user you invite to your workspace.

4.Third-party channels

The platform depends on messaging channels operated by Meta Platforms, Telegram and TikTok. Your use of those channels is additionally governed by their own terms, and they may change their APIs, pricing, template rules or policies, or suspend an account, at their discretion.

We are not responsible for a channel provider's decisions, outages or fee changes, and such events do not constitute a failure of our service. Conversation charges levied by a channel provider are payable by you in addition to your ALAbrish subscription.

5.Your content and messaging obligations

You retain all rights in the content, contact lists and data you put into the platform. You grant us a limited licence to host, process and transmit it solely to provide the service.

• You must obtain valid opt-in consent before messaging any recipient, and keep records of it.
• You must honour opt-out requests promptly and not message recipients who have withdrawn consent.
• You must comply with applicable marketing, consumer-protection and data-protection law in every market you message into.
• You must not send content that is unlawful, deceptive, defamatory, infringing, or prohibited by a channel provider.
• You are solely responsible for the accuracy and lawfulness of the contact data you upload.

6.Acceptable use

You may not reverse engineer, resell or white-label the platform except under a signed partner agreement; probe or circumvent our security; use the service to build a competing product; exceed documented rate limits; or use it to send spam or malware. Our Acceptable Use Policy forms part of these terms.

7.Fees and payment

• Fees are set out in your order form or the plan selected at checkout, and are quoted exclusive of VAT and other applicable taxes.
• Subscriptions renew automatically for successive terms unless cancelled before the renewal date.
• Invoices are payable within the period stated on the invoice; overdue amounts may accrue interest and lead to suspension.
• Channel and messaging charges passed through from providers are billed in addition to subscription fees.
• Fee changes take effect at the next renewal, with at least 30 days' notice.

8.Intellectual property

The platform, its software, design, documentation and trade marks remain the property of ALAbrish and its licensors. These terms grant you a non-exclusive, non-transferable right to use the service during your subscription, and nothing more. Feedback you give us may be used without restriction or obligation.

9.Confidentiality

Each party may receive non-public information from the other. The receiving party will protect it with at least reasonable care, use it only to perform this agreement, and disclose it only to staff and advisers bound by equivalent duties, or where compelled by law.

10.Availability and support

We aim for high availability but do not guarantee uninterrupted service unless a separate service level agreement has been signed. Scheduled maintenance will be notified in advance where practicable. Support is provided during business hours in the Emirate of Dubai, through the channels described on our contact page.

11.Warranties and disclaimers

We warrant that we will provide the service with reasonable skill and care. Beyond that, and to the maximum extent permitted by law, the service is provided "as is" without further warranty of any kind, including fitness for a particular purpose, and we do not warrant that message delivery, AI-generated output or analytics will be error-free. AI features produce probabilistic output and should be reviewed before being relied on.

12.Limitation of liability

Neither party excludes liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded.

Subject to that, neither party is liable for indirect or consequential loss, loss of profit, revenue, goodwill or anticipated savings. Our total aggregate liability arising out of or in connection with this agreement is limited to the fees you paid us in the 12 months immediately before the event giving rise to the claim.

13.Indemnity

You will indemnify us against claims, losses and reasonable costs arising from your content, your contact data, your messaging activity, or your breach of these terms or of applicable law.

14.Suspension and termination

Either party may terminate for convenience at the end of the then-current subscription term by giving notice before renewal. Either may terminate immediately for material breach that is not remedied within 30 days of written notice, or on the other's insolvency.

We may suspend access immediately where required by a channel provider or by law, or where continued use poses a security, legal or abuse risk. On termination, your right to use the platform ends and we will make your data available for export for 30 days before deletion.

15.Governing law

These terms are governed by the laws of the Emirate of Dubai, United Arab Emirates, and the courts of Dubai have exclusive jurisdiction over any dispute, without prejudice to any mandatory consumer protections available to you locally.

16.General

If a provision is held unenforceable, the remainder stands. A failure to enforce a right is not a waiver of it. You may not assign this agreement without our written consent; we may assign it to an affiliate or acquirer. These terms, together with any order form and the policies referenced here, are the entire agreement between us.